Distribution of Facebook users in Australia 2022, by age and gender

Females and males aged 25 to 34 made up the largest share of active Facebook users in Australia as of August 2022. Both females and males in that age bracket made up approximately 11.8 percent. Users in the 13 to 17 years age bracket had the lowest share of active usage.

Facebook: the world’s favorite online hangout

Facebook continues to rank as the world’s most popular social network. With close to three billion users in a worldwide population of around eight billion people, Facebook has left its mark on the modern world - and its wallet. In 2021, Facebook’s owner Meta, formerly Facebook Inc, generated over 117 billion dollars in revenue, a figure which has continued to soar since Facebook’s inception in 2004. Advertising and Meta’s family of apps, which among others includes Facebook, Instagram, and WhatsApp, have made up the majority of the company’s revenue in recent years.

The internet as a source of hope

  ‘Screen time’, or time spent using a device such as a phone, computer, television, or video game console, often gets a bad name. The average Australian spends close to three hours daily surfing the internet on a mobile phone, which puts Australians above the world average for minutes spent on the internet on a mobile daily. With young people making up a significant portion of the internet-using population, it is reassuring to know that close to 50 percent of young Australians also use the internet to seek help or information on issues important to them, like the environment, equity and discrimination, and mental health.